In light of COVID-19 pandemic which has left almost all the countries in the world tainted with the contagious and infectious virus, many are suffering from the aftermath of what this unexpectedly dire situation has caused. To bring you guys back to the traumatic flashback of when the gathering restrictions and lock down were imposed, a lot of people engaged in panic buying in nearby supermarkets in hopes to gobble every basic need they wish to have without even thinking of other people trying to stock up theirs too. This particular event was so bad that it had left nothing but crumbs for people who go for their weekly grocery shopping. However, as we are continuously evolving in terms of technology, a very quick solution was found to be of help in comforting people who are in a worried state.
During this time when people were expected to lock themselves in their houses, it was super depressing as an attempt to get food and either essentials were seen as foreign and you felt you were being observed with every step you take. As many things that we need to use in our daily lives such as toilet tissues, canned food and other stuff are always sold out due to the panic buying and the slow resources coming in due to the travel bans and all, many suffer from not having enough things to keep on going. However, as we are becoming more dependent on technology, a lot of organisations are taking good advantages on this. In today’s age where online shopping is the way to go, a lot of people are venturing into this industry as customers and sellers.
Many organisations are currently doing offline and online transactions because the first main reason is they need to get extra sales. As they have been losing a lot of customers due to the restrictions, they have to keep up with it one way or another. Another reason as to why they are doing an online transaction is to curb the ever so fast spreading virus. With lesser people coming out physically, they will not have to deal with the extra precautions.
There are actually a lot of benefits you can get when you turn your business online. If you are new to business, starting it on a small scale digitally will be a good way to sustain your whole business too. However, for now, the things that we need to focus on is the business branding on the digital market and how to build it successfully.
Being on any digital and social media platforms, the most vital part in this particular step is to have a huge online presence. Lets say, if you have a physical store, whenever someone comes across your store, they would be looking inside because they sense the presence of how good your store is. But it is a different story when it comes to online presence where it is hard to get people to notice you unless you have extra thousands followers instead. In order to have a strong online presence which can be a huge help in building your business brand, the first thing you have to do is to be extremely active on your social media page. You have to always engage with your customers in order to give off a long lasting impression to them. When you engage with the customers, you need to personalise your sentences and make it as private as you can so that they would have the psychological effects of you talking to them one to one. Or in other words, you can treat your engagement as diaries and asking your customers about their days are just like a friend asking them. Also, you can try increasing the search engine optimisation of your website as it helps with Google ranking which you can get more information from the best SEO company in Malaysia. You can even talk about the current issues that are on the news in order to get more engagement from your followers. When you talk and discuss diverse topics, more people who are not your current followers might get super interested in the discussion and follow your profile.
Another way to build a solid and stable business brand on the digital market is to create bombastic business marketing. Business is all about marketing. You can see how a Malaysian-based hijab company called DuCk reaps their marketing strategies. They tend to launch a product with themes that are related to the upcoming holidays Malaysia and the whole world are waiting for. For instance, in Malaysia, August is a memorable month each year as it is the very month the country got its independence. During this month, their team has also launched a new hijab theme in accordance to Merdeka. The utilise and adopt the colours and designs. Many Malaysians found it rather eccentric and patriotic. They managed to ride along the marketing strategy from the public holidays. They even produced a makeup line and made various marketing moves by releasing valentine-themed makeup specifically for it. If you are marketing a fashion or clothing line, you need to have a solid fashion runway to exhibit your creations to the general public. By doing an exhibition, many people will be able to engage with your products and to be able to see them physically and up close will surely give them better satisfaction.
Here are some of the suggestions on how you can build your digital business brand in the midst of these countless other online brands. To be able to appear different and having some distinctive points in your business would definitely bring out the best of your image and will definitely attract more people. As there are too many business companies who are launching almost the same products every single time, you can try to create something that has certain differences, but good ones, for people to be able to make their judgments clearly. This will help you come up with more creative designs.
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